Featured Blog Posts (3,893)

Dealers Keeping $7,500 Tax Credit for the Volt?

Apparently, some  dealers are keeping the $7,500 tax credit provided by the federal government for buying a new Volt. The practice is creating a little bit of heartache for GM.

 

I say, apparently, because of a report earlier this week in the National Legal and Policy Center seems to indicate it might be happening.

 

In a New York Times blog…

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Added by Cliff Banks on June 2, 2011 at 12:18pm — No Comments

Value selling? Value BUYING!

 

Hey dE! I don't get to blog much since I'm always working on making dE the best website ever, but since I'm working my 3rd 8:30-9er, I figured I can spare a few minutes.

 

I was sitting here doing my work as usual when hunger struck. Was thinking a Snickers bar would do the trick. So I got up to walk to the vending machine. Mind you, I love Snickers! So I got out my dollar bill and saw…

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Added by Mike Myers on June 2, 2011 at 5:02pm — 1 Comment

How Often Should I Post to My Dealership Blog?

One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit h*** of other similar topics, such as:

  1. Why would a car dealer want to blog?
  2. What is blogging and how is it different from…
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Added by Ryan Gerardi on June 1, 2011 at 12:43pm — 5 Comments

Social Media Buzzkill: The Ballad of Joe and Bob



Does this conversation sound familiar?

 

Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…

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Added by The Cobalt Group on June 1, 2011 at 3:51pm — No Comments

PCG Digital Marketing Selects Lizelle Landino To Serve As Dealer Advocate

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.



Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales. Lizelle is a regular contributor to the Dealer Elite community.



Brian Pasch, CEO of PCG Digital Marketing,… Continue

Added by Brian Pasch on June 1, 2011 at 3:30pm — 6 Comments

Customers Are Searching For You: Social Media Check-ins

Your customers are looking for you.  In today’s world of car dealership marketing, you need to clearly recognize where your customer is and meet them there.  With car buyers spending an average of 7 hours online looking for their next vehicle, your dealership’s online presence has never been more important.  Why is… Continue

Added by Kathi Kruse on June 1, 2011 at 11:41am — 5 Comments

Digital Dealer Webinar with Ralph Paglia is TOMORROW!

Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!

Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!

Check out the promo video for the 10th Digital Dealer…

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Added by Arnold Tijerina on June 1, 2011 at 10:30am — No Comments

Traveling Planning as a Roadmap for Success

This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies.  Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure.  It was during all this adjusting, forecasting and…

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Added by Stephanie Young on June 1, 2011 at 10:30am — 6 Comments

NEW INFO: Regarding Autotrader's Acquisition of VinSolutions

MORE EXCITING NEWS:

(dE will be interviewing Mike Dullea, CEO of Vinsolutions, to get more details about the partnership with Autotrader and the behind the scenes story.)

 

Here is the Dealer Magazine Article:…

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Added by Chris Saraceno on May 25, 2011 at 12:38pm — 2 Comments

How can I reduce staff turnover at our dealership?

http://www.dongraffautomotive.com

http://www.linkedin.com/pub/don-graff/14/896/a39

 

 

One of the issues I hear about frequently from my client dealerships is that of sales staff retention. Let me venture out onto the limb to suggest that, just perhaps, the requirements for a sales…

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Added by DON GRAFF on May 31, 2011 at 1:30pm — 2 Comments

Are You Convicted Or Condemned?

To be convicted is to be found guilty and given a sentence of a specified time, with the chance of rehabilitation. When convicted, there is still hope; it means all is not forgotten; there is still another chance. This is not the case when something is condemned; being condemned means to be found incurable, lost, with no chance of being restored. When a home is…

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Added by Marsh Buice on May 31, 2011 at 9:00am — No Comments

A Day of Remembrance - Memorial Day

 

 

Many American’s believe Memorial Day is a day for family parties, or community gatherings to mark the beginning of summer vacations. To a veteran or member of our military it has nothing to do with parties or vacations, it is deeper and more personal; it is a day to remember those who have given the ultimate sacrifice in the name of…

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Added by Elizabeth Kilbride on May 27, 2011 at 2:28pm — 1 Comment

dE Interviews: The Host (Elizabeth Kilbride) of "All Fired Up Military Monday" Radio show

dE Interviews: The Host (Elizabeth Kilbride) of "All Fired Up Military Monday" Radio show

 

1. How long have you been on Dealer Elite?







I am new to Dealer Elite, having been invited a few weeks ago.







2. What do you like best about Dealer Elite?







While enjoying the many ideas offered by industry leaders, I…

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Added by DealerELITE on May 24, 2011 at 10:30am — No Comments

Choices

 Yesterday, I went to a store with my wife to get 1 (one, ONE) thing. As luck would have it, I found myself standing behind my wife looking at an aisle full of little girl’s shoes. The choices were overwhelming; they should put an, “Enter at your own risk” sign up for men entering this aisle. There were all styles of shoes; styles called strapies, flats, sandals,…

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Added by Marsh Buice on May 29, 2011 at 10:00pm — 2 Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had been so many.



You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right?  I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.



So I’ve spent the last couple hours…

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Added by Trace Ordiway on May 29, 2011 at 11:49am — No Comments

Beyond Car Sales: 7 Ways to Market Fixed Ops on Social Media

A few days ago there was a story in the LATimes that tells the world to hold off on buying their next car.  Silly as that sounds, it reminded me that with… Continue

Added by Kathi Kruse on May 27, 2011 at 11:25am — 16 Comments

Grant Cardone on Turn Around King- New Reality Show by Nat Geo

Nat Geo just agreed to release a show they titled Turn Around King.  A group discovered me on You Tube where as most of you know I have over 300 videos. Shows you the power of using social media correctly or as some of you would suggest incorrectly.

I hope this show inspires each of you as to what is possible.  The skills you are learning in the auto business will, can and should take you many places.  I can tell you first hand, selling a car, selling a home in a…

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Added by Grant Cardone on May 21, 2011 at 3:30pm — 12 Comments

When Management Is Against You No One Wins

http://www.dealeretraining.com

http://dealeretraining.tumblr.com

 

This is an issue that has haunted me on numerous occasions.  It has happened to me my first time as an Internet Director and most recently it happened to me when I decided to give retail another shot.  I had a dealership that I went into six months ago to try to land a consulting…

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Added by Stan Sher on May 26, 2011 at 11:20am — 7 Comments

Every day is a New Beginning



Every day is a New Beginning

~ Thich Nhat Hanh

 

Every day is a new beginning.

Treat it that way.

Stay away from what might have been, and

look at what can be.…

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Added by Jack Higginbotham on May 27, 2011 at 5:59pm — 1 Comment

Shetterly's 3 Laws of . . . Internet Leads

1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our web presence call us for that first contact. Just because Internet Leads might be easier to…

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Added by Keith Shetterly on May 27, 2011 at 1:00pm — 6 Comments

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