Featured Blog Posts (3,893)

BREAKING NEWS - Autotrader Buys VinSolutions

FROM AUTOTRADER 5/18/11 @ 7pm EST

 



 

We want to share some exciting news. As you may have heard, AutoTrader.com has entered into an agreement to acquire VinSolutions, a leading provider of end-to-end software solutions for dealers including Customer Relationship Management (CRM), Dealer Websites, Sales Management and Desking tools, social media and…

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Added by DealerELITE on May 18, 2011 at 7:54pm — 3 Comments

Things Will Change, If You Don't

Every dealership has an 8-10 step “road to the sale.” Every sales consultant from the novice to the veteran has the same step- by- step process outlining everything from the approach to the landing of a sale. Just as a roadmap (full disclosure, I cannot read one) or navigation system aid the driver in getting to a specific destination, so too does a dealership’s…

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Added by Marsh Buice on May 19, 2011 at 8:27am — 19 Comments

Women's Month - Get your camera phone out!

Since this month is Women's Month on dealerELITE, we want to get even more feedback from your experiences when working with female buyers. From today until the end of May, here is what we want you to do:



  1. Salespeople/Sales Managers/Dealership Personnel
  2. Grab a flip camera, or…
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Added by DealerELITE on May 18, 2011 at 11:41am — No Comments

Tell Me Moor

 

Just as 83,000 gross tons of a cruise liner is secured to land by various cables and anchors, what moors your life? The cables and anchors of your life are your values; you never know how secure those cables are until the storms of life come in and test their strengths. Tell me moor.  Have you been moored with the illusion of money? Have you lost the…

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Added by Marsh Buice on May 17, 2011 at 4:26pm — 3 Comments

Managing The “I” In T.E.A.M.

 

 

Teamwork is crucial for the viability of a business. Slogans have been barked from summer camp to corporate retreats shouting the mantra of Teamwork. Sales, like sports, are intertwined with “I” and “Team.” They are literally Siamese Twins- almost indistinguishable. No team can win consistently without each team member preparing and executing to the best of his or her ability. No “I’s” can sustain long-term success without the aid of their…

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Added by Marsh Buice on May 16, 2011 at 10:26pm — No Comments

Even Eagles Need A Push



Even Eagles

Need A

Push

 

 

The eagle gently coaxed her offspring toward the edge of the…

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Added by Jack Higginbotham on May 15, 2011 at 2:44pm — No Comments

The only thing that overcomes hard luck is hard work

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people… Continue

Added by Lizelle Landino on May 10, 2011 at 10:56pm — No Comments

Perception is a Powerful Force

In real estate it is location, location, location.  In the retail sales world, it is perception, perception, perception.  Every one of your consumers wants to have a individualize experience when doing business with your organization.  I like to call it the “Disney” experience since Disney has set the benchmark in customer service.  It might be a…

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Added by Stephanie Young on May 10, 2011 at 10:30am — 6 Comments

Tell Me A Little More About What You Guys Think....

When I'm not obsessively checking in over here at Dealer Elite, I have a side hustle during the day. Well, for now

.

As I've mentioned in blog posts prior, I call leads, talk to people, and set them up on appointments for interviews. Basically exactly what I did in the BDC for the 4 years I was there.

 

The script at my current job is..... well, lacking to say the least. I've tried to sit down with management and tell them that it doesn't allow…

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Added by Katie Colihan on May 9, 2011 at 10:30pm — 3 Comments

Facebook: Sure It Sells Cars...But Is It Fun?

I read a disturbing headline in Automotive News this week saying “Facebook-Fun But Sells Few Cars.” I’m sorry Automotive News but I just have to rebut your argument.  Social Media DOES… Continue

Added by Kathi Kruse on May 6, 2011 at 7:01pm — 7 Comments

Service Sales Team: How to make it work?

Hey folks!  I have recently been asked to be the sole member of our new "service sales team".  The concept sounded great, and I was all for it, until it actually was put into action. For many and most dealerships, I fully support the idea. We use the angle of having equity in your current vehicle, so getting a brand new vehicle for no money down, and we can lower your payments. Good idea right?

Heres where I run into a snag...we used to be a Saturn dealership. Now we are Buick/GMC. …

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Added by David Bucey on May 9, 2011 at 2:39pm — No Comments

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy Largent, Product Manager at ADP Digital Marketing said. “To do that, you need to think beyond the brand foundation provided by your…

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Added by The Cobalt Group on May 9, 2011 at 2:30pm — No Comments

Top Ten Reasons to Utilize Social Media as a Marketing Tool

Social Media is not kids play any longer.  Social Networking has found a home outside of the college dorm and into main stream capitalism.   More and more businesses globally are adopting Social Media Marketing Plans.  Social Media is one of the newest tools available to the global economy, but how does it affect your business?  Why should you invest some of your marketing resources in the…

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Added by Stephanie Young on May 6, 2011 at 1:30pm — 9 Comments

Top 10 Reasons to Learn How to Professionally Interact with Women (as customers and co-workers)

10)  We were all born of women, consider the pain, anguish and toil endured for you to just be here; in other words, if nothing else, do it for your mom dummy

9)  You can't just buy every female customer and co-worker roses and jewelry to make up for stupid things you say like you do with your wife or girlfriend- get it right

8)  Girls stopped having cooties a long time ago, it is safe to treat them as human now

7)  Every woman is somebody's daughter

6)  Women…

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Added by Brad Alexander on May 6, 2011 at 12:34pm — 5 Comments

Welcome all Female & Women friendly programs. How many sites from women for women do you know?

Womens Month

February 08, 2011

Toyota's Jim Lentz at NADA and the Importance of Women

Nada_2011 Last weekend at the NADA conference in San Francisco, Jim Lentz, President and COO of Toyota Motor Sales USA delivered a…

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Added by Christine Nolden on May 2, 2011 at 12:30pm — 3 Comments

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important - and most often overlooked - reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out the winner by bending the rules a little, but what about the dealership’s reputation?  What about the customers who were mislead?  It seems like there might be some losers in the…

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Added by Jim Radogna on May 5, 2011 at 7:15pm — 6 Comments

Helping Goldilocks Find the Right Car

Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.

 

The ink on the divorce decree was nearly dry and I was out to make some big changes in my…

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Added by Stephanie Young on May 3, 2011 at 12:00pm — 11 Comments

Women EI Success

Women+EI=Success?



Successful women in business has one great characteristic influence that allows more and more females to enter the world of business successes-Emotional Intelligence! EI Defines the foundation of women’s strength. It is essential to leadership, success and for successful relationships. It's your ability to intuitively communicate so effectively that you inspire others.… Continue

Added by Lizelle Landino on May 1, 2011 at 5:17pm — 5 Comments

50 Life Secrets and Tips

In the auto business life gets pretty hectic.  Monthly deadlines, sales quota's, closing ratios, and heat cases are all part of our daily routine.   If you are a trainer or vendor have you ever called a manager at a dealership who said, "Sure I have lots of time to speak with you about your service."   Nope, they never have time, they are too busy whatever it is that keeps them busy.  

 

I came across this article that I wanted to share with dealerelite members.  It has some…

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Added by Mark Dubis on May 3, 2011 at 8:18am — No Comments

The Forbidden Fruit Is Now Available To Car Dealers

Google doesn't always get things right the first time but eventually they do listen to their user community.

 

One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.

 

This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. It…

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Added by Brian Pasch on May 2, 2011 at 3:26pm — No Comments

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