Featured Blog Posts (3,893)

There's More To Dealership Compliance Than F&I

F&I Compliance always gets attention in a dealership but making sure you also are in compliance with the numerous human resources, safety and enviromental regulations is equally important.  There are no less than ten federal laws and regulations that impact  hiring (not to mention state laws) and that is only the start. The federal Department of Labor (including OSHA and the…

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Added by Kathryn Carlson on May 2, 2011 at 6:30pm — 1 Comment

Email Protocol

It’s good to be nice. Nice works, especially with women.

Of course whatever you do to meet the needs of women, will delight your male customers! That’s actually a fact based on a Wharton School study in partnership with WomenCertified. So in short aim for what makes her happy and you will win with everyone.

Sometimes we have to remember that we are customers too and treat them the way we would want to be treated. Kind of hard sometimes when we become robots in how we sell and…

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Added by Delia Passi on May 2, 2011 at 5:54pm — No Comments

8 Reasons Your Dealership Facebook Page Isn't Working

“Why isn’t our Facebook page taking off?  We need more fans!”  This phrase is something I hear on a regular basis from dealers.  Growing a community on Facebook is an elusive task for some dealerships.  We used to advertise and the community would come to us…now we need to go to them, attract them and engage them… Continue

Added by Kathi Kruse on May 2, 2011 at 3:02pm — 29 Comments

All The Lot is A Stage

 

All the Lot’s a Stage 

All the lot’s a stage and the men and women merely the players:

There’s nothing like butchering some Shakespeare to make a point, huh?  Not bad for a car-guy.  In the excerpt from “As You Like It” Shakespeare breaks down the seven “roles” people play through their lives.  Let’s take a look at them and compare them to the life of a car-guy.

The Infant: mewing and…

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Added by Brad Alexander on May 1, 2011 at 6:58pm — 3 Comments

Helms Brothers Mercedes-Benz Triples Gross Profit with NCM® Associates

Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the Mercedes-Benz Pre-Owned Profit Improvement Program under the guidance of NCM…

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Added by sara callahan on May 2, 2011 at 11:24am — No Comments

Digital Finesse

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.



Digital shopping and digital living has created a very unique challenge for dealers. It now makes your…

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Added by Lizelle Landino on April 28, 2011 at 10:03am — 5 Comments

Shetterly's Three Laws of Social Media

) Be social Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally yourself, too, get on Facebook NOW--having a business page and not being on Facebook…

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Added by Keith Shetterly on April 30, 2011 at 3:30pm — 4 Comments

Release The Past!

 

Release The Past

 

You can't change what happened in the past,

but you have choice over how you live NOW

 

Forgiveness is…

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Added by Jack Higginbotham on May 1, 2011 at 12:00pm — No Comments

Appreciation is a Verb

 

Appreciation: (n) an expression of admiration approval, or gratitude

 

I was sitting in my loft office (Yes, it's very necessary for me to call it this. It makes me feel pretty. Pretty awesome.), and one of my clients' relatives came into the office. He said, "You know, Joey really loves your…

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Added by Katie Colihan on April 30, 2011 at 4:04pm — No Comments

Failure Is Never Final!



Failure doesn’t mean you were dump to try; it means you had courage to explore and experiment to see what would work and what would not.

Failure doesn’t mean you don’t know how to make decisions; it just means you have to make another decision.

Failure doesn’t mean you’re a failure… It does mean you haven’t succeeded yet.

Failure…

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Added by MANNY LUNA on April 29, 2011 at 6:00pm — 3 Comments

Clicks, Rings, Revenue: The Digital World Demands Good Phone Skills



Why Phone Rings Still Equal Cash Register Rings

By Jon Quade "King of the Phone"

“May I have your attention, please: the Internet has not…

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Added by The Cobalt Group on April 29, 2011 at 4:04pm — No Comments

Shetterly's Three Laws of Reputation

1) Reputation is advertising.  Good or bad, you don't buy it, but you pay for it one way or another.

 

2) Reputation begins with customer service that people must talk about.  If you fail at great customer service and you fail to be talked about positively,…

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Added by Keith Shetterly on April 27, 2011 at 8:30pm — 13 Comments

Ode to Car-People

 

     Vilified, customers petrified of an industry wrought with ne’er-do-goods;

Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?

What appears to me is an honorable, loyal sister and brotherhood.

Apologizing for the sins of others enduring the scorn and disdain;…

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Added by Brad Alexander on April 25, 2011 at 2:30am — 3 Comments

Do What You Say You're Going To Do

I woke up to an e-mail from my awesome boss and president of the company that I work for. He asked me where I've been, if I was working somewhere else, and what was going on. Basically he was feeling (rightfully) ignored.

 

It made me take a step back and realize that yes, there were some technical errors on my end, yet the bottom line was that I offer…

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Added by Katie Colihan on April 29, 2011 at 12:51pm — No Comments

Search Preview in PPC Ads: What Does It Mean for Your Campaigns?

You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search… Continue

Added by Paul Potratz on April 28, 2011 at 3:30pm — No Comments

Are you Ready to Rock?

What if a Hall of Fame autosales person was willing to work with your managers, your sales and fixed operation people for one week, free?

 

Would it make it any better if that person was also one of the internet sales pioneers in the Auto industry?  With sites that generate over 35 Million dollars yearly under his belt.

Top off with this:  His internet marketing campaings bring his clients hundreds of new prospects, a full digital presence and a couple hundred thousand…

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Added by Craig Darling on April 28, 2011 at 3:26pm — No Comments

7 Tips for More Effective QR Code Promos

My blog post on QR codes generated the highest number of comments of any recent posts.  There is a tremendous amount interest among marketers looking to use QR codes in a vast array of marketing applications - from business cards to use on race cars to in store merchandise tagging.…



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Added by Volker Mendritzki on April 28, 2011 at 11:48am — No Comments

Reputation . . . "Managed"??

“Reputation Management” (RM)??  I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it:  A great reputation is created with great customer service; it isn’t managed.  However, if, by RM, you mean that you need to let the world know about your great reputation that you get from…

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Added by Keith Shetterly on April 28, 2011 at 11:30am — No Comments

How To Generate Leads, Even While You're Sleeping!

 



Hey what’s up? I wanted to share this powerful lesson with you today.  You see I am a father and husband and a busy man at…

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Added by MANNY LUNA on April 27, 2011 at 8:30pm — No Comments

10th Digital Dealer Conference “Back To The Future” SCVNGR Prize Winners

Thank you to everyone who participated in the 10th Digital Dealer Conference & Exposition “Back to the Future” SCVNGR promotion!

It was not only designed to be a fun way for attendees to interact with the conference but also to introduce attendees to the power of location-based marketing. We hope you enjoyed it and thought it was fun.

First a few statistics:

  • We had 116 people participate
  • There were 24…
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Added by Arnold Tijerina on April 26, 2011 at 9:00pm — No Comments

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