Featured Blog Posts (3,893)

Bad Data In, Bad Data Out

We have a saying at VinSolutions “Bad data in, bad data out”, meaning even with all of the technology we have today, if your customer information is incomplete it is not worth keeping. One of the biggest challenges we have in setting up new accounts in Implementation is getting good data from another CRM/ILM. Every CRM/ILM has their own formats of exporting data and let’s face it; they are reluctant to give you the data you…

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Added by Joseph Little on March 24, 2011 at 10:34am — No Comments

Busting A Common Dealership Myth





My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.



During those first… Continue

Added by Brian Pasch on March 31, 2011 at 9:00am — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store.  I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one. 

 

Judging by some of the follow-up emails I get from dealerships today, many stores still have the…

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Added by Trace Ordiway on April 3, 2011 at 2:30pm — No Comments

5 Reasons Dealerships Need a Social Media Manager

Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know who, how, why, when or where to start. I wrote in a post a… Continue

Added by Kathi Kruse on February 18, 2011 at 2:00pm — 7 Comments

UPDATE: Reporting from NADA 2011 with Chris and Mike

DealerElite's own Chris Saraceno reports back to Mike…

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Added by DealerELITE on February 4, 2011 at 2:30pm — 12 Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview…

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Added by charles bayer on February 2, 2011 at 5:41pm — No Comments

Dealers: Use Super Bowl Advertising to Eat Your Competition For Breakfast

Thumbnail of Automotive Marketing Expert Max Steckler When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.

What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin.  It’s a…

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Added by The Cobalt Group on January 31, 2011 at 5:00pm — No Comments

Wholesale Vehicles and Remarketing

Speaking as someone that has been on both sides of the car business, referring to retail and remarketing I have to say that I am continuously amazed.  I get to speak to used car managers, general managers, dealer principles, wholesalers and rewholesalers on a daily basis in several states.  What I have become aware of is the amount of effort, money and training that is expended in the new car environment to increase profits.  How can we get more gross in the front…

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Added by Jason Roth on January 20, 2011 at 4:24pm — No Comments

An Addendum to John Skelton’s post on December 29, 2010“ I have a question, that stems from my reading a reply to a dE post Monday”

John I have tried to post these comments to your original post.  It keeps popping up that the post has exceeded 40,000 characters and will not accept the post.  According to Word this post has 3,596 characters.  I believe the 40,000 limit is for the whole post.…

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Added by Douglas R Manley on January 4, 2011 at 8:45am — 2 Comments

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy…
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Added by Paul Potratz on December 6, 2010 at 5:34pm — No Comments

Be A Model Leader In 2011

The personnel in your Dealership are looking to you for direction. They are in need of someone to emulate and follow.



This is part 2 of a series on Leadership for 2011.



In the first post I told you about a training visit and seminar I conducted and how I found a Leadership module hanging on the wall that I thought was one the best I have seen.



The second concept that was written on that poster was…



”Model The Way.”



What it means is that as a Leader,… Continue

Added by Leonard Buchholz on December 6, 2010 at 10:00am — No Comments

Did You Get A Fiat Franchise? Get Your SEO Strategy Started!

Fiat Dealers USA



If you are a member of Dealer Elite and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice.



Most new Fiat dealers have not started their digital marketing strategies so members of dE will get a head start. The early bird will get the worm -… Continue

Added by Brian Pasch on December 3, 2010 at 11:00pm — No Comments

Dealers: You're On Facebook...Now What?

Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious

using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few…

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Added by Kathi Kruse on December 2, 2010 at 3:26pm — No Comments

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers



Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking into.



Text…

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Added by Paul Potratz on December 1, 2010 at 5:41pm — No Comments

Shopping Tips that Will Make Your Buyer SMART

You will find this video useful both for you and for your clients.
This video explains how to explain Value.

5 Shopping Tips to Ensure a Great Deal


Enjoy and if you have any questions call 800-368-5771

gc

Added by Grant Cardone on November 29, 2010 at 5:38pm — No Comments

Shopping Tips that Will Make Your Buyer SMART

You will find this video useful both for you and for your clients.
This video explains how to explain Value.

5 Shopping Tips to Ensure a Great Deal


Enjoy and if you have any questions call 800-368-5771

gc

Added by Grant Cardone on November 29, 2010 at 5:38pm — No Comments

Attitude of Gratitude !

Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation. Have a great Holiday weekend everyone & God Bless !!

Added by Rod A Heasley on November 24, 2010 at 7:53am — No Comments

Steps to Buying a Car Made Fast and Easy

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Added by Grant Cardone on November 17, 2010 at 10:30am — 3 Comments

The Law Of Reciprocation and Relationship Marketing

Welcome to the 3rd episode of Automotive Social Media – The podcast. In the episode I explore how you can harness the Law of Reciprocation to gain referrals, influence word of mouth and build powerful two way relationships with your customers. As in the other podcasts I leave out the why and get to the how, leave a comment or two in the comment section below and let me know how you are using the Law of Reciprocation.…





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Added by David Johnson on November 19, 2010 at 5:44pm — 2 Comments

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