Sara callahan's Blog – January 2015 Archive (1)

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is large and/or growing, they feel as if their efforts are a…

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Added by sara callahan on January 14, 2015 at 9:38am — No Comments

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