Sara callahan's Blog – January 2016 Archive (2)
Content Marketing: Is it Possible to Go from Zero to Hero?
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is the day. Your first press release is sent. And you wait for…
Added by sara callahan on January 28, 2016 at 9:37am — No Comments
A Vendor’s Guide to Getting Attention at Conferences
The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you can to optimize your ROI.
Dealers can get overwhelmed by all of the booths. And, unless…
ContinueAdded by sara callahan on January 11, 2016 at 9:21am — No Comments
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