Sara callahan's Blog – January 2018 Archive (2)

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “…

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Added by sara callahan on January 24, 2018 at 9:30am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.

Don’t misunderstand me; whether you’re a…

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Added by sara callahan on January 10, 2018 at 9:30am — No Comments

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