Sara callahan's Blog – March 2013 Archive (1)

Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…

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Added by sara callahan on March 26, 2013 at 8:00am — No Comments

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