Sara callahan's Blog – April 2013 Archive (2)

How To Supercharge Your Press Releases With Images and Video

Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough though. To maximize the exposure your organization can get through press releases,…

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Added by sara callahan on April 24, 2013 at 10:07am — No Comments

When Going Viral Jeopardizes a Brand

A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this particular ad went viral for all the wrong reasons.

 

JWT India, Ford’s…

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Added by sara callahan on April 10, 2013 at 10:06am — No Comments

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