Sara callahan's Blog – September 2013 Archive (2)
When Customers Attack
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…
Added by sara callahan on September 27, 2013 at 9:55am — No Comments
Don’t Be Afraid of Content
Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies designing the ads and helping to assemble them. Content,…
Added by sara callahan on September 13, 2013 at 11:13am — No Comments
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