Sara callahan's Blog – November 2014 Archive (2)
Content Marketing Strategy: How to Create a Winning Company Blog
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking,…
ContinueAdded by sara callahan on November 25, 2014 at 8:52am — 3 Comments
Did Facebook Just Bring Down The Hammer on Brand Content?
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down from 12+ just 2 short years ago. Since Facebook’s IPO, and the…
Added by sara callahan on November 10, 2014 at 6:34am — No Comments
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