Bill Wittenmyer's Blog – August 2019 Archive (1)

Is your CRM a system of engagement?

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online.

 

Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a personalized buying experience informed by past behavior.

 

For automotive retailers, meeting these expectations requires different capabilities within your…

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Added by Bill Wittenmyer on August 7, 2019 at 12:02pm — No Comments

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