Big Tom LaPointe's Blog – February 2016 Archive (2)

Playing 'hide the salami' with your live chat will kill car deals

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor.…

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Added by Big Tom LaPointe on February 28, 2016 at 9:33pm — 16 Comments

Is Return on Investment or size of Expense more important with vendors?

Deciding priorities when it comes to KPIs and ROI

It’s a conundrum auto dealers face in every aspect of the car business: go for ROI or most affordable?

Go with a factory-mandated…

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Added by Big Tom LaPointe on February 15, 2016 at 10:30pm — No Comments

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