WAAI Announces 2012 Spirit of Leadership Event

Awards dinner and leadership retreat presented by the Women’s Automotive Association International honors professional women in the automotive industry

The Women’s Automotive Association International (WAAI) has announced the date for the 2012 Spirit of Leadership awards dinner and leadership retreat. The event will take place February 4^th and February 5^th,…

For the amount of time spent and effort wasted on finding the magical 3rd party lead provider, the one that nobody has, the one that converts high, the one that is free of charge and the one who will give you ALL exclusivity– have you forgotten about your current customers?  Were they left out of your Digital Marketing Strategy?  Did they even make your budget this month?

Your current consumers are yours, you have gained their trust and business already, you did all of…

In the effort to make a sale some sales approaches can lack some very serious ingredients. Pushing a customer without qualifying their needs and not providing honest feedback is like covering a wound with a temporary bandage.

Definition of BAND-AID: offering, making use of, or serving as a temporary or expedient remedy or solution

It is a salesperson’s job to sell, but quality selling always…