A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on a consumer’s purchase path to…

For the first time auto dealers can have total certainty how many vehicles AdWords sells

Columbus, OH (November 9, 2016) – Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution into Google AdWords. The integration includes its proprietary…

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond.

Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for competing manufacturers to offer…