Steve White's Blog – December 2016 Archive (2)

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come onto the lot wearing a red shirt. In fact, you…

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Added by Steve White on December 16, 2016 at 9:00am — No Comments

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…

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Added by Steve White on December 9, 2016 at 9:29am — No Comments

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