These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on a consumer’s purchase path to…

For the first time auto dealers can have total certainty how many vehicles AdWords sells

Columbus, OH (November 9, 2016) – Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution into Google AdWords. The integration includes its proprietary…

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond.

Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for competing manufacturers to offer…

Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

TV Analytics Solution Selected By Auto Dealer Panel as the Most Innovative

Columbus, OH (October 27, 2016) – Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, today announced that the company’s proprietary TV Analytics…

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?

Most…