Courtney Evans's Blog – March 2019 Archive (1)
Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…
Added by Courtney Evans on March 1, 2019 at 10:14am — No Comments
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Most Popular Blog Posts
- New Trends Require New Marketing Strategy
- Let's Get Visual: Targeting Auto Shoppers with Video
- Knowing Your Customer vs. Looking for the Sale
- Owner Retention Programs: The Good, the Bad and the Ugly
- Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
- 5 Essential ORP Communications
- Use Data to Improve the Customer Experience
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