Courtney Evans's Blog – November 2019 Archive (1)
5 Essential ORP Communications
Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…
ContinueAdded by Courtney Evans on November 8, 2019 at 9:36am — No Comments
Latest Blog Posts
- Knowing Your Customer vs. Looking for the Sale
- New Trends Require New Marketing Strategy
- Owner Retention Programs: The Good, the Bad and the Ugly
- Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
- 5 Essential ORP Communications
- Use Data to Improve the Customer Experience
- Use Customer Data to Build Better Relationships
Most Popular Blog Posts
- New Trends Require New Marketing Strategy
- Let's Get Visual: Targeting Auto Shoppers with Video
- Knowing Your Customer vs. Looking for the Sale
- Owner Retention Programs: The Good, the Bad and the Ugly
- Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
- 5 Essential ORP Communications
- Use Data to Improve the Customer Experience
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