Courtney Evans's Blog – December 2019 Archive (1)
Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.
This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…
ContinueAdded by Courtney Evans on December 27, 2019 at 9:58am — No Comments
Latest Blog Posts
- Knowing Your Customer vs. Looking for the Sale
- New Trends Require New Marketing Strategy
- Owner Retention Programs: The Good, the Bad and the Ugly
- Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
- 5 Essential ORP Communications
- Use Data to Improve the Customer Experience
- Use Customer Data to Build Better Relationships
Most Popular Blog Posts
- New Trends Require New Marketing Strategy
- Let's Get Visual: Targeting Auto Shoppers with Video
- Knowing Your Customer vs. Looking for the Sale
- Owner Retention Programs: The Good, the Bad and the Ugly
- Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
- 5 Essential ORP Communications
- Use Data to Improve the Customer Experience
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