The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

The common currency for marketing metrics for…

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

Value and Values. Two different things.

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…