Jim Flint's Blog – October 2019 Archive (5)

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…

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Added by Jim Flint on October 31, 2019 at 5:44pm — No Comments

The Sales Funnel Turned Upside Down and Now Inside Out

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…

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Added by Jim Flint on October 25, 2019 at 3:07pm — No Comments

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook.

For a company with a market cap of well over $500 billion, it’s not a huge number, but not…

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Added by Jim Flint on October 18, 2019 at 9:00am — No Comments

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing…

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Added by Jim Flint on October 11, 2019 at 4:55pm — No Comments

Uber and Instant Gratification

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?

If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…

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Added by Jim Flint on October 4, 2019 at 9:32am — No Comments

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