1. Red Zone Foreign Countries--aka Negative them Out
2. Eliminate Smart Bidding
3. Move Settings for Display off of Recommended
4. Turn off App Ads
5. Use the same Google My Business login that you use for your My Client…

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

Carvana promised a new way of doing business in the auto industry. Well before the current revamp to virtual retailing, they promised seven-day test to own options, delivery to your door, and the ability to pick up your vehicle from a state-of-the-art vending machine.

With over 12 billion in market capitalization and operating expenses that…

The first impression. The possible start of a long-lasting relationship. You have but one chance to get it right. It’s one of those critical pieces where someone makes up their mind about you in less than seven seconds.

You’ve likely had thousands of these experiences…with friends, new acquaintances, business contacts, and in your…

Talking with your customers in today's new World order.

#localsearchgroup…

Michael Jordan’s iconic shoe emblem delivers another incredible aerial display as "The Last Dance" comes to market and brings us back to some 30 years ago. Sunday Sports are gone and now for the next 5 weeks, we join Jordan and his teammates to recapture his ability to capture the world's imagination…

Have you heard? More change is coming to the automotive category and the good news is you’ll be less likely to lose your keys.

Apple’s working on a new feature that will allow your iPhone to function as a key to your car. That’s right, a “CardKey” API is part of the updated operating system. It’ll allow iPhones and Apple Watches to unlock,…

Has TikTok leapfrogged over Instagram? #localsearchgroup #tiktok #socialdistancing #instagram #socialmedia #evolution

I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. But other platforms are here to fill the void.

TikTok anyone? Where you can still quantify likes and see entertaining videos that encourage short-form content consumption. In the process,…

Ask not what the brand can do for you but what you can do to be a part of the brand. #premise #promise #Jordan #localsearchgroup #premisenotpromise #marketing #marketing #branding #brandpromise

Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to know them almost as well as they know themselves.

Think about the current COVID situation. We’re in an unprecedented worldwide slowdown. Consumption economies are often driven by feelings. Fear of the…

How to stay connected via microcasting during social distancing. #localsearchgroup…