What motivated you to start your business?

DL: I have always had a talent for motivating people, and with my years of experience and automotive knowledge, it seemed like a great fit. I’ve always felt our industry needed to change and adjust with the times in order to succeed. However, so many salespersons are still taught the same outmoded sales processes because of lacking leadership. Why?  Because most managers are never taught the value of leadership…

This is written for the sales associate and the internet BDC team, to alleviate your fears and advise you on the most effective ways you can use social media to prospect and cultivate a solid client base.

In the mid 1990's, I was in the process of expanding the menu of services offered to my clients using every medium available to market my business…

The advancement of automotive technology and how the information is delivered to consumers has enabled automotive consultants to increase their revenue potential in more ways than ever before. A well informed customer as well as the ability to show off the products “bells and whistles” is a win win. Customers are more likely to travel further… The average distance that a…

Over the past two months David Lewis and Associates has had their grand opening of their new state of the art training center.  Now I finally have a moment to sit back and reflect on the successes of this event and what it means.  I smiled…

Here's a sample of what's to come in December's issue of The NEW DLA Newsletter! Included in December's issue is my 4 pt. Interview with David Lewis. For more info check out davidlewis.com 

Influence the Influencers: Women

Automobile manufacturers have recognized the impact that women have on sales and profits. Today's ladies are far more…

It is commonly known that Americans would rather go to the dentist than visit a car dealer.

Car salesmen have been depicted in television and in film as the lowest form of life, but David Lewis and Associates have worked extensively to change that perception for the last twenty five years. David Lewis and Associates methods and programs focus on the best…

I have learned a lot during the 25 years that I owned my own business. Shortly before I retired from the salon/day spa, Facebook was becoming mainstream and the discovery process of how it could benefit the business was evident.

 The opportunity to market on every level through client engagement…

Recently I had the privilege of working with Media Active Incorporated on an industrial shoot for Toshiba Corporation. Engaging in any project with MAI is always a blessing for a multitude of reasons. One aspect is the opportunity to witness on the set while being educated in the art of performance technique and the newly introduced innovation of many organizations.

I…

If you work at an automobile delaership in parts of Pa, NJ or DE you might have encountered me in the last 4 months, entering your dealerships with complimentary copies of a book in hand, The Secrets of Inspirational Selling.

Please allow me to introduce myself, I am Lois Burak and new to the automobile industry. I know this sounds a little like an introduction one makes in front of a self-help group, but ironically in this very lucrative industry helping your self is…