I was prospected by a cold caller just a minute ago. They had a tough accent which was clear they were outsourced to a third-world country. I can understand companies do this to keep costs down. However, here is how poorly trained the caller was. They were a robot with no care about having a personality and finding a way to win me…

Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you and appreciate…

Stan Sher Car Sales Confessions Part 4: Honda S2000 Trouble Making Story

So here I was test-driving cars with my new buddies as we start our careers as Honda sales consultants. We got to the final car. The ultimate car. The Honda S2000. A…

Stan Sher Car Sales Confessions Part 3 Stan Sher talks about how the team of new hires at the dealership were driving cars every day. We got to learn about the Honda brand and how to truly appreciate what we were selling. These were fun times.

Stan Sher Car Sales Confessions Part 2 Stan Sher talks about starting in the automotive sales field again just a month after starting at a different dealership. It was a period of working for a massive corporation with rules, regulations, and a different style of selling cars. It was…

Stan Sher of Dealer eTraining Tells Stories Of Coming Up In The Automobile Industry! Starting a career in auto sales at 20 years old and coming up over a 19-year career. He talks about getting hired, training, and selling the first few cars to get hooked with this career.…