Kurtis Smith's Blog – June 2014 Archive (3)

Balancing the Scales –A strategic response to the Internet’s impact on the dealership’s sales process, profits and customer experience

The Business Case

In 1989 the Internet came online and disrupted the car buying and selling process by tipping the scales heavily in the consumer’s favor. The easy access to pricing and product information made shoppers better researchers and negotiators, and to an unprepared industry this shift was unsettling. Since then, manufacturers and their dealers have…

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Added by Kurtis Smith on June 30, 2014 at 12:31pm — No Comments

A Case for Change, Part I: Reasons for Embracing the Continuous Improvement Movement

Change is never easy, especially when you’re dealing with individuals who are entrenched in their beliefs. It sometimes feels like trying to make a U-turn in the middle of a narrow street without the maneuver of a three-point turn; stopping, backing up and then going in another direction, yet that is exactly what is needed in most cases. The consensus is that no one has had…

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Added by Kurtis Smith on June 16, 2014 at 4:09pm — No Comments

Management training - Why Relationship Building is key to your success in social marketing

The key to achieving good ROI with social media and social marketing lies in the business understanding of how to correctly use CRM as a process and not just software. The secret is in their understanding of the R in CRM as a process for establishing meaningful relationships. The challenge however, is that as businesses seek out technical solutions as a means of automating…

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Added by Kurtis Smith on June 2, 2014 at 12:09pm — No Comments

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