Anne Fleming's Blog – September 2018 Archive (2)
In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants
Decrease the Gender Gap and Increase Revenue
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…
ContinueAdded by Anne Fleming on September 19, 2018 at 6:01pm — No Comments
Why Women Buyers Rate Saleswomen Higher Than Salesmen
Women buy 45% of all vehicles at new car dealers today. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience?
Yes, it does.
In an industry-first national report,…
ContinueAdded by Anne Fleming on September 12, 2018 at 3:35pm — No Comments
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