Britt Bischoff's Blog – March 2015 Archive (1)

Car Shopping Insights: Loyalty to Dealership

A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.

Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…

Continue

Added by Britt Bischoff on March 2, 2015 at 2:30pm — No Comments

Monthly Archives

2015

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service