Marsh Buice's Blog – September 2013 Archive (4)

Manage Now, Market Later

There’s a proverbial saying that when it comes to the car business, “There is no tomorrow,” which means your best opportunity to make a sale is the customer seated in front of you, right now. I remember my first month in the business, I literally had a notebook full of names and notes of customers who promised me they would be back-15 years later,…

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Added by Marsh Buice on September 25, 2013 at 2:14pm — No Comments

Steer into the skid

Some things in life don’t seem to make sense. If you’re caught in the ocean’s under-toe, don’t resist, but instead save yourself by swimming horizontally to the shore with the ocean’s pull. If you want to effectively snow ski down the side of a mountain, you must lean forward or if you ever find yourself in a skid, driving…

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Added by Marsh Buice on September 14, 2013 at 9:10am — No Comments

Your customers want a marriage, not a one-night stand

Your customer doesn't care how busy you are. It’s not their problem someone’s transmission went out, or that another will be there in 5 minutes despite that fact that you haven’t even gotten the car washed yet, nor the fact that yesterday’s “lick” (a.k.a. a customer that paid you a healthy commission) now wants to return the car. Customers aren't ignorant to…

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Added by Marsh Buice on September 11, 2013 at 9:00am — 21 Comments

Later Doesn't Always Come To Everybody

Broke and in search for a new beginning, Swen Nater’s parents made the decision to leave Holland and start over in America. Unfortunately, not everybody was invited to make the trip. His parents made the grueling decision to only take his baby brother-leaving Swen and his sister behind to live in an orphanage.  Out of the 60 orphaned children, Swen’s parents were the…

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Added by Marsh Buice on September 8, 2013 at 9:09pm — 2 Comments

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