Marsh Buice's Blog (156)

You Need More Than One Trash Day

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast-trying to get your senses about you, quickly trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your…

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Added by Marsh Buice on January 5, 2014 at 1:46pm — No Comments

Treat Your Strengths As A Weakness

Why do we alienate what we have and covet what we don’t? We’re quick to ignore what is in our search for what else in life-always longing for the shiny balls of strengths that everyone else seem to possess-ignorant of our own. You have strengths that you do not fully utilize, why?  Because your…

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Added by Marsh Buice on December 30, 2013 at 12:00pm — 25 Comments

Do you know how it feels?

Do you know how it feels to be halfway through the month and your draw isn’t even covered? The last 3 customers yielded no sale. The first wanted to buy but couldn’t. The next one could buy but wouldn’t and the last one could, did, and ended up backing out at the last minute.…

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Added by Marsh Buice on December 7, 2013 at 2:30pm — 19 Comments

I'm not buying today!

What kryptonite is to Superman is what “I’m not buying today,” is to a salesperson, debilitating.  If you want to decapitate the high hopes of a salesperson, just whisper those four words and watch him fall faster than Michael Spinks did when he fought “Iron” Mike Tyson (91 seconds by the way).

 

A customer may be shouting that they aren’t buying today,…

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Added by Marsh Buice on November 25, 2013 at 7:40am — 4 Comments

The Unopened Gift

What a gift you are…

 

You’ve invested hundreds of hours on staying up-to-date with your product; you’re an expert at demonstrating the advantages your product has over your competitors’. You’re not like most salespeople who have to have a 48-hour notice on the product they will have to present to their peers-you’re always ready. You know what…

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Added by Marsh Buice on November 20, 2013 at 10:40am — No Comments

Licks Are Inevitable, Ticks Are Optional

The graveyard is full of people who sat around and waited for their opportunity-living a life of regrets instead of amassing a fortune through their failures. Standing at home plate, looking out into the grand stands of possibilities, their bats of action sat resting on their shoulders while waiting for life to throw the perfect pitch-yet it never…

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Added by Marsh Buice on November 16, 2013 at 9:30am — 2 Comments

Don't Throw The Baby Out With The Bathwater

No one likes to wash clothes, take a bath (don’t laugh some people don’t), or pay bills, but we would all agree it’s a necessity in life.  Although we may not enjoy the act, we enjoy the benefits it has to offer.  We love the smell of putting on a fresh t-shirt in the morning; we feel reenergized after washing off the funk of a hard-fought day and enjoy the ability…

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Added by Marsh Buice on November 1, 2013 at 11:24am — 5 Comments

Emotional Goal Setting

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We’ve all set goals based on our emotions- who hasn’t vowed a radical transformation at the dawn of a new year only to wind up reverting to our old selves weeks later?…

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Added by Marsh Buice on October 10, 2013 at 10:52am — No Comments

Success Comes From Short-term Memory Loss

During a game, athletes don’t have time to get hung up on a good or bad play. Good players make plays-they may cause or recover a fumble; they may run an interception or return a punt for a touchdown. On the flip side, good players also make mistakes-they fumble the ball at critical times, throw an interception while scrambling to make a play or send the overtime…

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Added by Marsh Buice on October 1, 2013 at 10:00am — No Comments

Manage Now, Market Later

There’s a proverbial saying that when it comes to the car business, “There is no tomorrow,” which means your best opportunity to make a sale is the customer seated in front of you, right now. I remember my first month in the business, I literally had a notebook full of names and notes of customers who promised me they would be back-15 years later,…

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Added by Marsh Buice on September 25, 2013 at 2:14pm — No Comments

Steer into the skid

Some things in life don’t seem to make sense. If you’re caught in the ocean’s under-toe, don’t resist, but instead save yourself by swimming horizontally to the shore with the ocean’s pull. If you want to effectively snow ski down the side of a mountain, you must lean forward or if you ever find yourself in a skid, driving…

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Added by Marsh Buice on September 14, 2013 at 9:10am — No Comments

Your customers want a marriage, not a one-night stand

Your customer doesn't care how busy you are. It’s not their problem someone’s transmission went out, or that another will be there in 5 minutes despite that fact that you haven’t even gotten the car washed yet, nor the fact that yesterday’s “lick” (a.k.a. a customer that paid you a healthy commission) now wants to return the car. Customers aren't ignorant to…

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Added by Marsh Buice on September 11, 2013 at 9:00am — 21 Comments

Later Doesn't Always Come To Everybody

Broke and in search for a new beginning, Swen Nater’s parents made the decision to leave Holland and start over in America. Unfortunately, not everybody was invited to make the trip. His parents made the grueling decision to only take his baby brother-leaving Swen and his sister behind to live in an orphanage.  Out of the 60 orphaned children, Swen’s parents were the…

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Added by Marsh Buice on September 8, 2013 at 9:09pm — 2 Comments

Red Ink Shows Faster Than Black Ink

Why does it take 7 positive surveys to overcome 1 negative one? After having one bad month, why does it take 3 months to get back on track?  Explain to me why I must work with 4, 5, even 8 prospects before finally making 1 sale?

 

Red ink doesn’t flow faster than black ink-it merely shows faster. The truth is we need red ink moments in life to quickly…

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Added by Marsh Buice on August 21, 2013 at 11:00pm — 7 Comments

You Need Possibilities Not Probabilities

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Added by Marsh Buice on July 25, 2013 at 9:30am — 2 Comments

A Little Bit Goes A Long Way

The new 50th anniversary Lamborghini Veneno carries a price tag of $3.9 million, making it one of the most expensive cars ever produced. It sits on a $400,000 chassis, is adorned with custom made aerodynamic panels, all cradled with a V12 engine that cranks out 750 horsepower-reaching 60 mph in less than 3 seconds and top speeds of 220 miles per hour (Just what we need to sleep in a little later). In spite of the millions of dollars poured into the…

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Added by Marsh Buice on July 23, 2013 at 9:07am — 2 Comments

Good Or Bad, It's Over

The toughest test you face was not the month you just completed, but instead the one that lies ahead, because regardless of whether you had a good month or a bad month, it’s over. Depending on your month’s outcome, you become a can or will questioner. If you had a good month you question yourself, “Can I do it again,” but if you had a bad month,…

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Added by Marsh Buice on July 5, 2013 at 4:00pm — 2 Comments

Pick A Side

In life, as well as sales, you have to pick a side-the side of clarity or one of confusion. Legendary Green Bay Packers coach, Vince Lombardi used to say, “It’s hard to be aggressive when you are confused.” When you are playing in a state of confusion, you are playing with the mindset not to lose instead of aggressively playing to win. It’s no secret, that our industry can be chaotic. In the middle of a demonstration the check engine light comes on, breaking the rhythm of…

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Added by Marsh Buice on June 25, 2013 at 10:11pm — 6 Comments

Appreciation Comes With Blue Koozies

This is an actual email I received from a customer:

 

“I have been looking for a truck for a while now and happened by your lot at about 5 PM today to see if you had what I wanted. I drove through slowly, looking at both new and used. One of your salespeople - a lady - smelled blood in the water and started following my car on foot as I drove around.…

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Added by Marsh Buice on May 26, 2013 at 1:00am — No Comments

It's not just a numbers game

In sales, we’re always told, it’s just a numbers game-play the averages, grab more Ups and your sales career will be just fine. It’s during these times that Dr. Sales Manager quickly discerns that the sales patient is suffering from Up-tile dysfunction; the remedy to give a much needed “lift” back in the sales person’s career, is to simply grab more customers.…

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Added by Marsh Buice on May 8, 2013 at 10:42am — 2 Comments

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