The content is meatier and the production values are through the roof. Mark and Mike discuss four types of Covid-19 customers that are showing up in dealerships. We discuss how to determine your customer's personas. More importantly we have enlisted the services of a professional announcer. Please listen to the brilliant announcer Intro and Outro along with Mark's original theme song. Click Here: …

Infotainment! I have always benefited from talking with Automotive Retail Coach Mark Ramsay. We recorded our conversation. This is our first episode. We have yet to name it  It is truly lacking in production value however it has some really interesting and worthwhile ideas. Enjoy!  Mark and Mike Zoom Cast 1…

Pre-pandemic I was not a Luddite. I ordered my fair share of material goods from Amazon. My spouse buys and sell stuff on eBay. I did a lot of Christmas shopping via the Internet. What I had not done was purchase local items online. That is my new normal. I have experienced what it is like when local…

I talk to a lot of dealers that did the best they could, for their employees, when the pandemic was ramping up.  I heard wonderful examples of store owners sending their most at-risk people home, with pay,…