Mike Gorun's Blog – January 2014 Archive (2)

Choosing How to Reward Your Customers Wisely

Oftentimes, businesses adopt a rewards program to thank their frequent customers and to encourage and increase the likelihood that they will return. While these are both excellent reasons to have a rewards program, a business must carefully consider how to structure the program and what to offer to not only promote engagement with their customer, but to also create meaningful…

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Added by Mike Gorun on January 21, 2014 at 9:47am — No Comments

Why Every Dealership Should Have A Giant Inflatable Gorilla

One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic? Is every customer being reported in your CRM as generated via a Walk-in, Billboard, Auto Mall or AAA?  AAA sounds great until you realize you don’t even have a program with…

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Added by Mike Gorun on January 7, 2014 at 1:32pm — No Comments

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