Mike Gorun's Blog – January 2017 Archive (4)

Should Your Goal Be Less Effort?

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal.

 

However, according to…

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Added by Mike Gorun on January 31, 2017 at 8:47am — No Comments

Compensation Can Affect Employee Loyalty & Satisfaction

Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales managers – and sometimes that leads to friction…

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Added by Mike Gorun on January 24, 2017 at 8:21am — No Comments

How Is Your Business Making a Difference? Your Customers Want to Know.

Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.

 

Cause-based efforts have become increasingly important to consumers, especially…

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Added by Mike Gorun on January 17, 2017 at 8:34am — 1 Comment

Why Worry: Disrupting the Disrupters

The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a car…

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Added by Mike Gorun on January 3, 2017 at 8:30am — No Comments

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