Mike Gorun's Blog – February 2014 Archive (2)

Stop Thinking in Third Person

Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining. The problem is that many businesses concentrate far too much on…

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Added by Mike Gorun on February 4, 2014 at 4:08pm — No Comments

Would Your Customers Pay For Your Loyalty Program?

Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed to accomplish this and in a very big way.

 

Movie theater chain, AMC,…

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Added by Mike Gorun on February 1, 2014 at 8:28am — No Comments

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