Mike Gorun's Blog – February 2017 Archive (4)

Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

 

I recently came across an interesting story about an Uber customer who wrote an open…

Continue

Added by Mike Gorun on February 28, 2017 at 8:39am — 1 Comment

How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

 

Consumers want fixed expenses. When it comes to millennials, they tend to…

Continue

Added by Mike Gorun on February 21, 2017 at 8:54am — No Comments

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or…

Continue

Added by Mike Gorun on February 14, 2017 at 9:25am — No Comments

Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes, partner of the McKinsey Global Institute, and coauthor of the…

Continue

Added by Mike Gorun on February 7, 2017 at 8:45am — 3 Comments

Latest Activity

Rob Gehring posted a blog post
yesterday
Dave Anderson posted a blog post

Humble Hungry and Coachable

Enjoyed spending time with long-time red belt brother Damian Lillard of the Portland Trail Blazers…See More
yesterday
Mike theCarGuy Correra posted a video

The Importance of Understanding Marketing

Account Manager Mike Correra explains why dealers should understand marketing in order to know whether their efforts are effective.
yesterday
Scot Eisenfelder posted a blog post
yesterday
Paul Moran posted a blog post
yesterday
Jim Flint posted a blog post

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train…See More
yesterday
Damian Boudreaux's blog post was featured
yesterday
Dave Anderson's blog post was featured

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
yesterday
Simon Hopes posted a blog post

Best Aftermarket Performance Mods for Chevrolet Camaro

Tune-up your Chevy Camaro today to enjoy improved performance and style. Hit the road and cruise…See More
yesterday
Damian Boudreaux posted blog posts
Thursday
Jeff Giere posted a blog post
Thursday
Dave Anderson posted a blog post

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
Tuesday
John Sternal posted a blog post

Swapalease Data: Are Crossovers Not in Demand for Leasing?

Crossovers Not Seeing Growth in Leasing?A year ago, roughly 7.4% of drivers polled said they would…See More
Tuesday
Jim Flint posted a blog post
Tuesday
Jim Flint's blog post was featured

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
Tuesday
Simon Hopes posted a blog post

How to Compare Car Insurance Policies

What is Car Insurance?A car insurance is the policy that covers one’s car against all kinds of…See More
Tuesday
Mike theCarGuy Correra posted a video

The Key to Long Term Success in Sales

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog.
Monday
Tom Clark posted a blog post

Reasons to Sell Your Dead Car to Car Removal Companies

Your old car just stopped working. When you called a mechanic to have a look at it, they gave you…See More
Monday
Derek C. Dean posted a blog post

Hard skills Vs soft skills or hard skills and soft skills- which is optimal?

Soft skills and training programs for the same seem to be hogging the limelight in recent times.…See More
Monday
Umair Amjad posted a blog post

The Perks of Using Armored Cars & Bulletproof Vehicles

Security is a prime concern for every human being. When it comes to security, then people do not…See More
Aug 18

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service