Mike Gorun's Blog – February 2017 Archive (4)

Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

 

I recently came across an interesting story about an Uber customer who wrote an open…

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Added by Mike Gorun on February 28, 2017 at 8:39am — 1 Comment

How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

 

Consumers want fixed expenses. When it comes to millennials, they tend to…

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Added by Mike Gorun on February 21, 2017 at 8:54am — No Comments

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or…

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Added by Mike Gorun on February 14, 2017 at 9:25am — No Comments

Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes, partner of the McKinsey Global Institute, and coauthor of the…

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Added by Mike Gorun on February 7, 2017 at 8:45am — 3 Comments

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