Mike Gorun's Blog – April 2014 Archive (3)

Do You Choose Your Customers Or Do They Choose You?

I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships try and attract aren’t necessarily the customers they really should be…

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Added by Mike Gorun on April 30, 2014 at 8:08am — No Comments

What Is Anticipatory Customer Service?

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the…

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Added by Mike Gorun on April 22, 2014 at 9:08am — No Comments

Yahoo Bets Big on Customer Loyalty

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its content and services. On the surface, the move makes sense and…

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Added by Mike Gorun on April 8, 2014 at 1:39pm — No Comments

Latest Activity

Kyle Disher posted a video

The Three Fs

Throw the buyer three Fs!
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Scot Eisenfelder posted a video

Why Dealers Shouldn't Hold Inventory

Affinitiv Board Member, Scot Eisenfelder, shares why it is no longer in the best interest of a dealer to hold inventory as it was in the past.
Wednesday

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