Mike Gorun's Blog – May 2016 Archive (3)

Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…

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Added by Mike Gorun on May 31, 2016 at 8:06am — 2 Comments

What Would Your Customers Do If There Weren’t Any More Discounts?

Loyalty is a fickle thing. While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the competition?

 

Most consumers love sales and discounts. In fact, the whole reason negotiation exists in showrooms…

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Added by Mike Gorun on May 17, 2016 at 8:25am — No Comments

How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan mostly revolves around vehicle quality and diversity, as…

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Added by Mike Gorun on May 10, 2016 at 8:34am — No Comments

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