Mike Gorun's Blog – June 2013 Archive (4)

Why Employee Retention Effects Customer Retention

In the automotive world, the bottom line is that many dealerships experience very high turnover rates with employees, especially in sales. Our world is one of high stress, long hours and feast or famine. (This might not be as true in the service departments.) However, the face of your dealership to a customer who bought their car from you is their salesperson. Yes, it is. The…

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Added by Mike Gorun on June 25, 2013 at 9:10am — No Comments

Explode Your Loyalty Program with Social Media

As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.

 

You can have your customer experience down pat, a loyalty program that rocks and customers lined up to do business with you; but does that mean…

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Added by Mike Gorun on June 18, 2013 at 8:28am — No Comments

A Concept That Could Double Your Loyalty Program Results

The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will utilize your program by returning to your business. How many supermarket “loyalty”…

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Added by Mike Gorun on June 11, 2013 at 7:38am — No Comments

One Simple Question That Can Help You Drive Loyalty

I recently read an article about a recent Forrester Report titled “Banks and Retailers: You Cannot Price Your Way Out of Bad Customer Experiences.” It was quite fascinating but there was one part that really resonated with…

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Added by Mike Gorun on June 4, 2013 at 10:23am — No Comments

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