Mike Gorun's Blog – June 2014 Archive (2)

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for…


Added by Mike Gorun on June 10, 2014 at 7:04am — No Comments

What’s the Big Deal about Data Anyways? – Part Four

[Click her to read part three in this series.]

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in…


Added by Mike Gorun on June 4, 2014 at 9:00am — No Comments

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