Mike Gorun's Blog – September 2016 Archive (4)

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

 

People are busy. When they pick up the phone to schedule a service appointment, or try to get information about…

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Added by Mike Gorun on September 27, 2016 at 9:09am — 1 Comment

Now Is the Time to Be Selling Pre-Paid Maintenance

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong…

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Added by Mike Gorun on September 20, 2016 at 8:56am — No Comments

One Dealership’s Killer Community Support Program

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a need and a raving group of supporters -- animal lovers. Being a big animal lover himself, he…

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Added by Mike Gorun on September 13, 2016 at 9:36am — No Comments

For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour. Technology has even advanced to the point that consumers can…

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Added by Mike Gorun on September 6, 2016 at 9:48am — No Comments

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