Mike Gorun's Blog – October 2013 Archive (4)

Sometimes Loyal Customers Come In Small Packages

There are countless articles on how hard it is to create a truly loyal customer and how easy it is to lose one. Creating customer loyalty is a challenge that all businesses face. There are many techniques and strategies that can assist you along this path but, at times, we’re presented with opportunities that can accomplish this instantaneously.

 

Earlier this…

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Added by Mike Gorun on October 29, 2013 at 8:56am — 4 Comments

Empowering Employees to WOW Without Fear

The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business owners like the general idea but express concerns about…

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Added by Mike Gorun on October 22, 2013 at 9:27am — No Comments

Why Dealers Already Offer The Apple Experience

Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…

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Added by Mike Gorun on October 8, 2013 at 9:04am — No Comments

Thanks for the Memories

What was the last restaurant you ate at? Did you tell anyone about it? Why? What prompted you to do so? Did you get good service, bad service? Was the food great or horrible?

 

What these questions all have in common is that they all answers the fundamental aspects of what type of customer experience that restaurant provided. You’re certainly more likely to…

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Added by Mike Gorun on October 1, 2013 at 8:58am — No Comments

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