Mike Gorun's Blog – October 2016 Archive (4)

The Rush to Automation Could Be Detrimental to Loyalty

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.

 

Think about all the automated technology that you DO…

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Added by Mike Gorun on October 28, 2016 at 9:57am — No Comments

Digital Car Buyers Mean More Showroom Traffic, Not Less

There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.

 

However, some dealers are afraid to adopt these solutions for fear of loss of control and decreased…

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Added by Mike Gorun on October 18, 2016 at 10:01am — No Comments

Lack of Time Can Be Costlier Than You Think

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.

 

Not surprisingly, frequently the excuse, “there’s not enough time,” comes…

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Added by Mike Gorun on October 11, 2016 at 8:52am — No Comments

Employee Retention: Why Are We Going Backwards?

A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%. In fact, the study showed that only 1/3 of sales consultants stay at a dealership for 3 years or longer. The…

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Added by Mike Gorun on October 6, 2016 at 10:14am — No Comments

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