Mike Gorun's Blog – November 2016 Archive (4)

Using Marketing to Hire an Engaged Staff

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.

 

Since customer…

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Added by Mike Gorun on November 29, 2016 at 9:10am — No Comments

For Loyalty, All You Need Is Love

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only competitive arena left is price. However, this is not…

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Added by Mike Gorun on November 22, 2016 at 9:39am — No Comments

Creating Confidence in Consistency Is Key to Customer Loyalty

Great customer experiences can win customer loyalty. That’s why dealerships install restaurants, movie theatres and Starbucks. But while that customer experience is integral to keeping the customer’s business and loyalty, it doesn’t take much to shatter that loyalty and see that once loyal customer desert to a competitor.

 

Why? Because deep down, people don’t…

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Added by Mike Gorun on November 18, 2016 at 9:22am — No Comments

Customers Expect the Impossible – So Give It to Them

As Henry Ford stated, “If I had asked people what they wanted, they would have said faster horses.”

 

Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of course we don’t. We can’t actually know until they end up…

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Added by Mike Gorun on November 8, 2016 at 8:15am — No Comments

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