Mike Gorun's Blog – December 2015 Archive (4)

Own Your Way to Customer Loyalty

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue to patronize your…

Continue

Added by Mike Gorun on December 30, 2015 at 10:50am — No Comments

The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and in the past has mostly been measured through surveys and…

Continue

Added by Mike Gorun on December 22, 2015 at 9:29am — No Comments

How New Car Owner Clinics Can Foster Customer Loyalty

In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric experience. In the retail automotive space, this is more…

Continue

Added by Mike Gorun on December 15, 2015 at 8:23am — 1 Comment

Is It Ever OK to Lie to a Customer?

Yes.

 

Now let me explain.

 

In our industry – as well as life – we continuously talk about transparency. Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real life? If your wife asks you whether she looks fat, you know you’re always going to say “No.” How about those times you go to a friend’s house…

Continue

Added by Mike Gorun on December 8, 2015 at 8:31am — No Comments

© 2020   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service