Mike Gorun's Blog – December 2017 Archive (4)

Don’t View Questions as a Weakness

A recent article on…

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Added by Mike Gorun on December 26, 2017 at 9:30am — No Comments

The Allure of Cross-Monetization & Evolving Loyalty Rewards

Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and…

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Added by Mike Gorun on December 19, 2017 at 9:35am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this…

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Added by Mike Gorun on December 12, 2017 at 9:09am — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, I’m completely violating the first rule of the fight club. However, my guess is that your dealership doesn’t have one, so I’m willing to risk the wrath of Tyler Durden to help you get started…