Jeff Novak's Blog – February 2016 Archive (4)

Personalized Video - Getting Over Yourself To Get Through To Your Customers

If you have ever watched a TV show of video bloopers, been on Reddit, have friends or relatives that include you in the address bar of every funny viral email they send, or have surfed YouTube for blooper videos, then you probably have seen Bill…

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Added by Jeff Novak on February 19, 2016 at 8:30am — No Comments

I'm Sorry, Was That Your URL?

Love him politically or hate him, Donald Trump's strategy cannot be labelled "timid".  Recently the news included a story that Jeb Bush had failed to renew or claim jebbush.com.  Though the page was blank and, thus, no cause for concern, it now redirects to donaldjtrump.com.…

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Added by Jeff Novak on February 17, 2016 at 4:00pm — No Comments

When Will the CRM Evolve?

Many, many moons ago I was a brand new agent at the Western Southern Life Insurance Agency.  I was given a debit book (book of customers whose premiums were collected by the agent), piles of marketing material, business cards, and a cool little desk that opened like the ones I had in elementary school.  I was also given a stack of 3x5 index cards with pre-printed fields on them complete with a metal box whose dividers allowed you to file the cards according to who was to be called throughout…

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Added by Jeff Novak on February 17, 2016 at 2:37pm — No Comments

Texting Customers - Who Controls the Conversation?

The latest craze to have hit automotive sales where customer engagement is concerned has been texting.  You can scarcely scan any industry blog/newsletter headlines or attend any best practices seminar without the writer or speaker reminding you that everyone is texting these days and therefore you must text your customers.…

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Added by Jeff Novak on February 15, 2016 at 1:30pm — No Comments

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