Jeff sterns's Blog – July 2014 Archive (1)

Fill the Gaps in Lead Generation with Chat

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.

Here are some things that we have found to be true with chat that dealers should keep in mind when…

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Added by jeff sterns on July 25, 2014 at 2:00am — No Comments

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