Paul Moran's Blog – March 2015 Archive (1)
Does Social Media Sell? A Harvard Professor Says No
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes,…
ContinueAdded by Paul Moran on March 31, 2015 at 4:00pm — No Comments
Latest Blog Posts
- The Truth About Reviews
- Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients
- Influencer Marketing: You Don’t Need an Instagram Model
- A Change That Extends Your Dealership’s Reach on Facebook
- Social Selling: Why Dealers Should Adopt It
- Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos
- 4 Tips for Creating Engaging Social Media Content
Most Popular Blog Posts
- Should Dealers Embrace Personal Branding – Or Control It?
- The Truth About Reviews
- Gorillas, Balloons and Wavy Tube Men. Oh My!
- Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?
- Are Your Listening Ears On? ‘Cause It’s About to Get Loud
- The Easiest Path to Social Media Exposure & Sales
- Twitter’s Impact on Car Buyers
© 2024 Created by DealerELITE.
Powered by
