Chris Miller's Blog – September 2018 Archive (3)

The Pitfalls of Discounting Service

When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always been…

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Added by Chris Miller on September 27, 2018 at 10:30am — No Comments

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important…

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Added by Chris Miller on September 21, 2018 at 10:30am — No Comments

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business. 

 

However, changes in OEM recall reimbursement policies, along with revenue data that indicates more than 50% of recall…

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Added by Chris Miller on September 5, 2018 at 9:58am — No Comments

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