Doug Van Sach's Blog – January 2017 Archive (1)
Surviving the Customer Loyalty Tailspin
Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach, as the average customer retention rate across the industry has sunk below 50%. This amounts to dealers losing more than half of their customers each year.
Why the sharp…
ContinueAdded by Doug Van Sach on January 6, 2017 at 9:25am — 1 Comment
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